More non-tech companies are learning that you can't just create an app, have a Snapchat account and call yourself a tech-centric CPG company. Dunkin' Donuts and Pernod Ricard SA appear to be following their consumer insights straight to CES to learn how they can not only leverage technology to provide connected service across the path-to-purchase but also understand what tech companies can do to help them do just that.
http://www.wsj.com/articles/digital-dunkin-non-tech-firms-crash-ces-looking-to-connect-1483650402
In the face of global growth a competitor founded just down the road in the 800 lb. gorilla in QSR known as McDonald’s, not even with the onslaught of the better-for-you burger brands like Shake Shack and in spite of a comparable small geographic footprint In-N-Out Burger has built a cult-like following by maintaining a laser focus on its brand identity of keeping things simple, maniacally executed against that promise and providing a dash of secret menus. https://www.qsrmagazine.com/competition/secret-n-out-s-cult-following?utm_campaign=20170814&utm_medium=email&utm_source=jolt
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