This will be a Harvard Business Case study in probably the not-so-distant future, given the accelerated speed of business in the i-era. The link to this Wall Street Journal article (https://www.wsj.com/articles/targets-new-online-strategy-less-is-more-1494846001) talks about how Target has had the opportunity to and even explored acquiring other companies to help it accelerate its growth while also keeping up with Walmart as well as just trying to keep the taillights of Amazon in its sights. And yet, unlike Walmart which has gone on a veritable buying binge snapping up eCommerce companies from Moosejaw to ModCloth and made a huge splash in buying Marc Lore's (formerly of Quidsi/diapers.com) Jet.com Target has eschewed buying capabilities and instead focused on its bread & butter, it's stores (http://www.chainstoreage.com/article/target-debuts-0-shopping?tp=i-H55-Q5S-3M4-5Mz5m-1u-14Qs-1c-qsz-5MtPN-tb7Hx&utm_campaign=Daily&utm_source=Experian&utm_medium=email&