Google searches itself to bring diversity from out in. It’s interesting to hear that their approach is not top-down driven but moreso a ground-swell that leadership has supported whether it be through recruiting methods (see BOLD) or in acknowledging that they have a talented person, recognizing fit and finding a better place for them to grow and be successful rather than just forcing them out. It will be interesting to look at Google’s trends over a 3, 5 and 10-year horizon to see how these efforts have paid off. And I say this not only in balancing out their diversity numbers but that the company has even greater success then it has to this date because of the diversity it has sought out, fostered and retained.
http://fortune.com/google-diversity/
To say that Snapchat's growth prospects have looked somewhat darkened would probably be an understatement. The one-time unicorn of tech just wrapped up its second-ever earnings on Thursday missing analysts’ expectations and reporting slower than expected daily active user growth = no good. Add on top of this that Facebook's Instagram is constantly copying Snapchat's innovation and the picture gets dimmer. BUT, is there still light at the end for this fading star? Perhaps. With a few recent acquisitions Snapchat may be pivoting/repositioning itself in much the same way Foursquare did to move from being a check-in app to a location data-collection manager with a social element. Which means not only will advertisers know where their key consumer is but also how they may be interacting with their brand and if not how to seamlessly introduce their brand in the path-to-purchase. The first of these acquisitions that points Snapchat in this general direction was Zenly, a French ...
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