Google searches itself to bring diversity from out in. It’s interesting to hear that their approach is not top-down driven but moreso a ground-swell that leadership has supported whether it be through recruiting methods (see BOLD) or in acknowledging that they have a talented person, recognizing fit and finding a better place for them to grow and be successful rather than just forcing them out. It will be interesting to look at Google’s trends over a 3, 5 and 10-year horizon to see how these efforts have paid off. And I say this not only in balancing out their diversity numbers but that the company has even greater success then it has to this date because of the diversity it has sought out, fostered and retained.
http://fortune.com/google-diversity/
Back in the day Amazon used to sell books but it also had a strategic approach to broaden it's portfolio. That was to establish a seemingly non-hostile relationship with brick & mortar retailers like Toys 'R Us (see bankruptcy), Borders Books..etc. The goal? To get in front of the customer interaction. Amazon sold itself as an expert in the digital space and allowed for cost efficiencies (i.e: not having to build out a web-site or deal with the head-ache of how to fulfill product or the logistics on from where) from the brick and mortar company to focus on what it did best (selling in a physical store) while letting Amazon manage it's digital footprint which was a low volume mix relative to the traffic that was walking into the brick & mortar stores on a daily basis. But, as we all know now, by insinuating itself in the path to purchase and putting its brand in-between the customer and the brick & mortar brand Amazon was able to create a wedge that has grown
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