Apple may be starting out small in the content wars but if history is any indicator they are playing the long-game in being a disruptor in the content development industry. It will be interesting to see how they continue to evolve their business model especially with the potential merger between TimeWarner and AT&T which will marry content creation with distribution given that Apple already has a built in network for distributing their content via the iPhone.
http://www.wsj.com/articles/apple-sets-its-sights-on-hollywood-with-plans-for-original-content-1484217007
In the face of global growth a competitor founded just down the road in the 800 lb. gorilla in QSR known as McDonald’s, not even with the onslaught of the better-for-you burger brands like Shake Shack and in spite of a comparable small geographic footprint In-N-Out Burger has built a cult-like following by maintaining a laser focus on its brand identity of keeping things simple, maniacally executed against that promise and providing a dash of secret menus. https://www.qsrmagazine.com/competition/secret-n-out-s-cult-following?utm_campaign=20170814&utm_medium=email&utm_source=jolt
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