A veteran of Hispanic marketing, Sergio Alcocer, launches a new agency that he dubs, "an agency founded in and for the Trump era..” where he looks to “..bring Latin-inspired creative to the mainstream.” A move that sounds like someone interested in influencing and/or building true total market campaigns that are rooted in deep consumer insights that are relevant for today’s multicultural society. With so many conglomerate agencies it will be interesting to see how Alcocer navigates them while building critical mass to help move not only the industry but advertisers on how they think and act relative to multicultural marketing.
http://adage.com/article/agency-news/latinworks-cco-sergio-alcocer-opens-agency-rest-world/307702/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social
To say that Snapchat's growth prospects have looked somewhat darkened would probably be an understatement. The one-time unicorn of tech just wrapped up its second-ever earnings on Thursday missing analysts’ expectations and reporting slower than expected daily active user growth = no good. Add on top of this that Facebook's Instagram is constantly copying Snapchat's innovation and the picture gets dimmer. BUT, is there still light at the end for this fading star? Perhaps. With a few recent acquisitions Snapchat may be pivoting/repositioning itself in much the same way Foursquare did to move from being a check-in app to a location data-collection manager with a social element. Which means not only will advertisers know where their key consumer is but also how they may be interacting with their brand and if not how to seamlessly introduce their brand in the path-to-purchase. The first of these acquisitions that points Snapchat in this general direction was Zenly, a French ...
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