In the face of global growth a competitor founded just down the road in the 800 lb. gorilla in QSR known as McDonald’s, not even with the onslaught of the better-for-you burger brands like Shake Shack and in spite of a comparable small geographic footprint In-N-Out Burger has built a cult-like following by maintaining a laser focus on its brand identity of keeping things simple, maniacally executed against that promise and providing a dash of secret menus.
https://www.qsrmagazine.com/competition/secret-n-out-s-cult-following?utm_campaign=20170814&utm_medium=email&utm_source=jolt
To say that Snapchat's growth prospects have looked somewhat darkened would probably be an understatement. The one-time unicorn of tech just wrapped up its second-ever earnings on Thursday missing analysts’ expectations and reporting slower than expected daily active user growth = no good. Add on top of this that Facebook's Instagram is constantly copying Snapchat's innovation and the picture gets dimmer. BUT, is there still light at the end for this fading star? Perhaps. With a few recent acquisitions Snapchat may be pivoting/repositioning itself in much the same way Foursquare did to move from being a check-in app to a location data-collection manager with a social element. Which means not only will advertisers know where their key consumer is but also how they may be interacting with their brand and if not how to seamlessly introduce their brand in the path-to-purchase. The first of these acquisitions that points Snapchat in this general direction was Zenly, a French ...
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