Looks like Walmart is leveraging the new talent in their leadership fold, Marc Lore formerly of Jet.com and diapers.com, to launch a skunk works in Silicon Valley dubbed Store #8 after the store Company founder Sam Walton used to try out new retail strategies.
Feels like less of a moonshot factory then say how Bell Labs, Xerox's PARC, Amazon's Lab126 or Google's X were set-up. But then one can ask how many of those great inventions did AT&T or Xerox actually leverage (the stuff Apple ended up launching don't count!) versus languishing on shelves. And exactly how many of X's moonshots have been commercialized? Maybe, if Store #8 is less rabbit and more turtle in the race to capture Consumers wallets. And in that scenario, Walmart can point to a whole list of competitors it has slowly but surely ground into dust.
http://www.chainstoreage.com/article/walmart-launches-store-no---its-not-really-store?tp=i-H55-Q5S-341-4rp50-1u-14Qs-1c-iuA-4rjD4-27Eehq&utm_campaign=Daily&utm_source=Experian&utm_medium=email&cid=11781&mid=71933082
To say that Snapchat's growth prospects have looked somewhat darkened would probably be an understatement. The one-time unicorn of tech just wrapped up its second-ever earnings on Thursday missing analysts’ expectations and reporting slower than expected daily active user growth = no good. Add on top of this that Facebook's Instagram is constantly copying Snapchat's innovation and the picture gets dimmer. BUT, is there still light at the end for this fading star? Perhaps. With a few recent acquisitions Snapchat may be pivoting/repositioning itself in much the same way Foursquare did to move from being a check-in app to a location data-collection manager with a social element. Which means not only will advertisers know where their key consumer is but also how they may be interacting with their brand and if not how to seamlessly introduce their brand in the path-to-purchase. The first of these acquisitions that points Snapchat in this general direction was Zenly, a French ...
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