With Amazon opening its 4th book store one has to wonder why is it going against the wave it helped create and that brick & mortar retailers are frantically trying to catch-up of closing their stores and shifting their business on-line. Could it be now that Amazon has wrought almost absolute destruction on brick & mortars it is looking to fill specific voids. Or, if history is any indicator, then perhaps the stores are more of a Trojan Horse. Like its initial foray as an on-line bookstore Amazon has since expanded its product portfolio to include a vast array of items from cloud computing, publishing, mobile devices, content creation and oh yes..selling a wide variety of products on its web-site (not just books) could Amazon actually be looking at these stores as a springboard to launch other businesses (think fee-based wi-fi access, built-in cell towers to create a mobile carrier network, small-biz local cloud storage solutions..etc). Or it could be just one tremendous head-fake. Either way Amazon certainly will be in the heads of rival executives leaving them guessing as to..what..is..next.
http://www.bizjournals.com/louisville/news/2017/03/01/inside-amazons-first-brick-and-mortar-bookstore-in.html?ana=e_me_set1&s=newsletter&ed=2017-03-01&u=sAmE2YeVGI6C34B70ph%2FuJp4Bee&t=1488384350&j=77519081
Not one to doubt the business instincts of someone like a Carlos Slim. Still a curious move to launch a network targeting the Mexican American audience. While all census projections show the US Hispanic population continuing to grow almost all also reflect a change in the sub-demographic showing that the percent of US Hispanics that speak Spanish is in decline due to a variety of reasons (e.g: acculturation, slowing number of immigration). That being said the network could potentially follow the route of having more cultural nuances or lead points that would be relevant for US Hispanic audiences while blending the languages between English and Spanish to make it more relevant especially for Millennials. https://www.portada-online.com/2017/01/20/billionaire-carlos-slim-to-launch-tv-channel-exclusively-targeting-mexican-americans/
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