In a seemingly paradoxical move Walmart signs a partnership with a third-party group, San Diego-based Acenda, to help it optimize its portfolio offerings across e-commerce marketplaces with the end goal of getting the right product in front of the right consumer at the right moment (i.e.: intent to purchase) on the Path to Purchase. The move is paradoxical because Acenda already partners with Walmart main rivals Amazon, Google and eBay. (https://p2pi.org/article/walmart-teams-acenda-improve-third-party-listings?eid=362039299&bid=1862676). In doing some brief research (https://mixergy.com/interviews/gavin-mandelbaum-acenda/) I learned a little bit of the history behind the founder of Acenda but also what it is, exactly, that Acenda does. It’s actually a marketplace integrator. So it enables individuals to establish a presence on different e-Commerce marketplaces. The curious part is that Acenda can actually see all of the revenues that are passing through each of the marketplaces. A...