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What Online Retailers Can Learn From Amazon

Amazon's genius lies in being able to not only find new ways to collect data to create data givers out of their Customer base but also how they use that data to drive purchase intent as well as increase frequency. http://adage.com/article/digitalnext/online-retailers-learn-amazon/307982/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage&ttl=1487877304&utm_visit=682760

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