Amazon's genius lies in being able to not only find new ways to collect data to create data givers out of their Customer base but also how they use that data to drive purchase intent as well as increase frequency.
http://adage.com/article/digitalnext/online-retailers-learn-amazon/307982/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage&ttl=1487877304&utm_visit=682760
In the face of global growth a competitor founded just down the road in the 800 lb. gorilla in QSR known as McDonald’s, not even with the onslaught of the better-for-you burger brands like Shake Shack and in spite of a comparable small geographic footprint In-N-Out Burger has built a cult-like following by maintaining a laser focus on its brand identity of keeping things simple, maniacally executed against that promise and providing a dash of secret menus. https://www.qsrmagazine.com/competition/secret-n-out-s-cult-following?utm_campaign=20170814&utm_medium=email&utm_source=jolt
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