Amazon's genius lies in being able to not only find new ways to collect data to create data givers out of their Customer base but also how they use that data to drive purchase intent as well as increase frequency.
http://adage.com/article/digitalnext/online-retailers-learn-amazon/307982/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage&ttl=1487877304&utm_visit=682760
Is this the end of eCommerce and the revival of brick & mortar? With Alibaba’s $2.88 billion purchase of a stake in a top Walmart competitor in the Chinese market one would not be faulted for answering that question affirmatively but this is probably moreso that latest stage of the Imperial Army slowly mowing down the last of the Rebels. Sure companies like Amazon and eBay are never going to forsake their digital platforms but they have wrecked enough carnage in the brick & mortar world to now have a wide enough birth to start becoming omni-channel players. What does this mean for the surviving brick & mortar companies? Be afraid. Be very afraid. https://finance.yahoo.com/news/alibaba-spending-2-9-billion-111959145.html
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