The NBA has used the development league as a testing ground in the past. Now it looks to up the ante in sponsorship marketing by signing a long-term deal with Gatorade to be the title sponsor for the league.
This has been a common practice both overseas (see Barclays Premier League, although they recently ended that partnership) as well as in the US market (NASCAR). The issue it could raise is around brand ownership. As the Premier League discovered they felt their brand was getting lost through its association with Barclays wherein Consumers either can’t distinguish between the two (i.e.: they think Barclays actually owns the league) or simply refer to it as the sponsored brand hence eliminating the need for a name for the league.
No signs that the NBA will actually move in that direction but with jersey sponsorship on the horizon it’s something many marketers will take a great interest in.
http://adage.com/article/cmo-strategy/nba-s-g-league-deal-means-sports-marketing/307985/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1487737744&utm_visit=682760
Not one to doubt the business instincts of someone like a Carlos Slim. Still a curious move to launch a network targeting the Mexican American audience. While all census projections show the US Hispanic population continuing to grow almost all also reflect a change in the sub-demographic showing that the percent of US Hispanics that speak Spanish is in decline due to a variety of reasons (e.g: acculturation, slowing number of immigration). That being said the network could potentially follow the route of having more cultural nuances or lead points that would be relevant for US Hispanic audiences while blending the languages between English and Spanish to make it more relevant especially for Millennials. https://www.portada-online.com/2017/01/20/billionaire-carlos-slim-to-launch-tv-channel-exclusively-targeting-mexican-americans/
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