A veteran of Hispanic marketing, Sergio Alcocer, launches a new agency that he dubs, "an agency founded in and for the Trump era..” where he looks to “..bring Latin-inspired creative to the mainstream.” A move that sounds like someone interested in influencing and/or building true total market campaigns that are rooted in deep consumer insights that are relevant for today’s multicultural society. With so many conglomerate agencies it will be interesting to see how Alcocer navigates them while building critical mass to help move not only the industry but advertisers on how they think and act relative to multicultural marketing.
http://adage.com/article/agency-news/latinworks-cco-sergio-alcocer-opens-agency-rest-world/307702/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social
Is this the end of eCommerce and the revival of brick & mortar? With Alibaba’s $2.88 billion purchase of a stake in a top Walmart competitor in the Chinese market one would not be faulted for answering that question affirmatively but this is probably moreso that latest stage of the Imperial Army slowly mowing down the last of the Rebels. Sure companies like Amazon and eBay are never going to forsake their digital platforms but they have wrecked enough carnage in the brick & mortar world to now have a wide enough birth to start becoming omni-channel players. What does this mean for the surviving brick & mortar companies? Be afraid. Be very afraid. https://finance.yahoo.com/news/alibaba-spending-2-9-billion-111959145.html
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