A veteran of Hispanic marketing, Sergio Alcocer, launches a new agency that he dubs, "an agency founded in and for the Trump era..” where he looks to “..bring Latin-inspired creative to the mainstream.” A move that sounds like someone interested in influencing and/or building true total market campaigns that are rooted in deep consumer insights that are relevant for today’s multicultural society. With so many conglomerate agencies it will be interesting to see how Alcocer navigates them while building critical mass to help move not only the industry but advertisers on how they think and act relative to multicultural marketing.
http://adage.com/article/agency-news/latinworks-cco-sergio-alcocer-opens-agency-rest-world/307702/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social
Facebook opened its first volley in the Content Wars (see: Apple vs Amazon vs Netflix vs AT&T/TimeWarner vs Comcast vs Disney vs FOX vs Verizon/Oath). Okay, it wasn’t THAT big of a shot in its bid to broadcast the Indian Premier League (Indian cricket matches) which it lost out to Rupert Murdoch’s Star. What’s interesting to note is that Facebook was looking at live content. Live content, the rule-of-thumb goes, is highly unskippable. Meaning that Consumers will watch the ads for fear of missing something that occurs. Additionally, the content is something that is preferred to be watched in that moment (no one likes to really see a replay of a game or have to avoid ESPN so as not to see the score of a game that they recorded). It also can be cheaper than building content for sitcoms or movies. Could their bid have been a primer for moving in on NFL broadcast rights that come up next year when Verizon’s mobile rights expire?
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