More non-tech companies are learning that you can't just create an app, have a Snapchat account and call yourself a tech-centric CPG company. Dunkin' Donuts and Pernod Ricard SA appear to be following their consumer insights straight to CES to learn how they can not only leverage technology to provide connected service across the path-to-purchase but also understand what tech companies can do to help them do just that.
http://www.wsj.com/articles/digital-dunkin-non-tech-firms-crash-ces-looking-to-connect-1483650402
Not one to doubt the business instincts of someone like a Carlos Slim. Still a curious move to launch a network targeting the Mexican American audience. While all census projections show the US Hispanic population continuing to grow almost all also reflect a change in the sub-demographic showing that the percent of US Hispanics that speak Spanish is in decline due to a variety of reasons (e.g: acculturation, slowing number of immigration). That being said the network could potentially follow the route of having more cultural nuances or lead points that would be relevant for US Hispanic audiences while blending the languages between English and Spanish to make it more relevant especially for Millennials. https://www.portada-online.com/2017/01/20/billionaire-carlos-slim-to-launch-tv-channel-exclusively-targeting-mexican-americans/
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