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Digital Dunkin’: Non-Tech Firms Crash CES, Looking to Connect

More non-tech companies are learning that you can't just create an app, have a Snapchat account and call yourself a tech-centric CPG company. Dunkin' Donuts and Pernod Ricard SA appear to be following their consumer insights straight to CES to learn how they can not only leverage technology to provide connected service across the path-to-purchase but also understand what tech companies can do to help them do just that. http://www.wsj.com/articles/digital-dunkin-non-tech-firms-crash-ces-looking-to-connect-1483650402

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