durosas

Google searches itself to bring diversity from out in. It’s interesting to hear that their approach is not top-down driven but moreso a ground-swell that leadership has supported whether it be through recruiting methods (see BOLD) or in acknowledging that they have a talented person, recognizing fit and finding a better place for them to grow and be successful rather than just forcing them out. It will be interesting to look at Google’s trends over a 3, 5 and 10-year horizon to see how these efforts have paid off. And I say this not only in balancing out their diversity numbers but that the company has even greater success then it has to this date because of the diversity it has sought out, fostered and retained. http://fortune.com/google-diversity/

A veteran of Hispanic marketing, Sergio Alcocer, launches a new agency that he dubs, "an agency founded in and for the Trump era..” where he looks to “..bring Latin-inspired creative to the mainstream.” A move that sounds like someone interested in influencing and/or building true total market campaigns that are rooted in deep consumer insights that are relevant for today’s multicultural society. With so many conglomerate agencies it will be interesting to see how Alcocer navigates them while building critical mass to help move not only the industry but advertisers on how they think and act relative to multicultural marketing. http://adage.com/article/agency-news/latinworks-cco-sergio-alcocer-opens-agency-rest-world/307702/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social

Not one to doubt the business instincts of someone like a Carlos Slim. Still a curious move to launch a network targeting the Mexican American audience. While all census projections show the US Hispanic population continuing to grow almost all also reflect a change in the sub-demographic showing that the percent of US Hispanics that speak Spanish is in decline due to a variety of reasons (e.g: acculturation, slowing number of immigration). That being said the network could potentially follow the route of having more cultural nuances or lead points that would be relevant for US Hispanic audiences while blending the languages between English and Spanish to make it more relevant especially for Millennials. https://www.portada-online.com/2017/01/20/billionaire-carlos-slim-to-launch-tv-channel-exclusively-targeting-mexican-americans/

The increased ownership of Univision by Televisa starts to manifest itself as the two, slowly, start to merge operations/roles to drive synergies. https://www.portada-online.com/2017/01/17/univision-and-televisa-expand-relationship-to-invest-in-programming-and-distribution/

Some good news for my new home town of L'ville that it may, potentially, possibly, could be, rumoured will get an NBA team most likely, if anything by the 2018-19 season. Other finalist include: Seattle, Mexico City, Las Vegas and Vancouver. My personal thoughts? Seattle and Vancouver both already had teams and for whatever the reasons couldn't keep 'em. If the con on Louisville is that it's a college town then what is Las Vegas? Sure the Raiders are rumoured to be moving there but I wouldn't consider it a sports town outside if one considers either betting or betting on sports a sport. As for Mexico City? That is an intriguing one. It would be the first US originated sport to set-up outside of the US/Canada and would certainly fit into the NBA's goal for expansion and growth internationally. Also, if you factor in the population size (i.e: loosely translating the size of an area's population to even sustain a professional sports franchise) then Mexi...

More non-tech companies are learning that you can't just create an app, have a Snapchat account and call yourself a tech-centric CPG company. Dunkin' Donuts and Pernod Ricard SA appear to be following their consumer insights straight to CES to learn how they can not only leverage technology to provide connected service across the path-to-purchase but also understand what tech companies can do to help them do just that. http://www.wsj.com/articles/digital-dunkin-non-tech-firms-crash-ces-looking-to-connect-1483650402

Nintendo sets date for the latest version of its new video game system but high pricing & a limited shift to follow its core gamers to mobile show this elephant can't dance quite yet. http://www.wsj.com/articles/nintendos-switch-game-console-to-debut-on-march-3-1484280797

Great to see Philadelphia be able to demonstrate how it can nurture & build a successful tech start-up in Monetate. http://www.bizjournals.com/philadelphia/news/2017/01/10/monetate-moving-hq-new-york-impact-philly-conshie.html?ana=e_phil_bn&u=sAmE2YeVGI6C34B70ph%2FuJp4Bee&t=1484256457&j=77058171

As a dad I'm always learning. Attached are some great tips to help empower your kids! http://www.popsugar.com/moms/Compliments-Kids-42978410?utm_source=com_newsletter&utm_medium=email&utm_campaign=com_newsletter_v4_01122017&em_recid=187432367&utm_content=placement_1_title

Apple may be starting out small in the content wars but if history is any indicator they are playing the long-game in being a disruptor in the content development industry. It will be interesting to see how they continue to evolve their business model especially with the potential merger between TimeWarner and AT&T which will marry content creation with distribution given that Apple already has a built in network for distributing their content via the iPhone. http://www.wsj.com/articles/apple-sets-its-sights-on-hollywood-with-plans-for-original-content-1484217007

Looks like McDonald's is taking a page from the Yum! playbook as it explores shedding chunks of it's Asian business. http://www.wsj.com/articles/mcdonalds-looks-to-sell-part-of-stake-in-japan-business-1484219630