Skip to main content

Google + Wal-Mart = Echo?

Is the Google + Wal-Mart alliance just window dressing in the eCommerce War? Yes, Wal-Mart gets access to a technology its biggest rival, Amazon, already has in the Echo (see voice ordering) and in return Google gets access to all the purchase history consumers make using the service. But will it be enough to leap-frog Wal-Mart ahead of Amazon? Also, does Google get to serve up ads, content and offers to consumers based on that purchase history even if the offers are for similar products outside of Wal-Mart? With Amazon effectively becoming a commerce search engine unto itself can an alliance beat out an integrated approach? Probably not. Amazon is the main river that all of its tributary businesses flow into so it has a common current (or purpose) whereas Google and Wal-Mart do not. Also, at what point does Google realize that to compete with Amazon not only in e-commerce but also in the cloud AND search it actually needs to be the direct contact point for transactions and breakoff from Wal-Mart a move that would be akin to what Amazon did to Kmart, Barnes & Noble and Target. Now armed with all the precious purchase data and Google Express it can ramp up its own ecommerce arm lot easier or do they just buy Wal-Mart outright. https://www.wsj.com/article_email/wal-mart-and-google-partner-to-challenge-amazon-1503460861-lMyQjAxMTI3MTI3MzgyNTM5Wj/

Comments

Popular posts from this blog

Snapchat Looks to Acquisitions for Growth

To say that Snapchat's growth prospects have looked somewhat darkened would probably be an understatement. The one-time unicorn of tech just wrapped up its second-ever earnings on Thursday missing analysts’ expectations and reporting slower than expected daily active user growth = no good. Add on top of this that Facebook's Instagram is constantly copying Snapchat's innovation and the picture gets dimmer. BUT, is there still light at the end for this fading star? Perhaps. With a few recent acquisitions Snapchat may be pivoting/repositioning itself in much the same way Foursquare did to move from being a check-in app to a location data-collection manager with a social element. Which means not only will advertisers know where their key consumer is but also how they may be interacting with their brand and if not how to seamlessly introduce their brand in the path-to-purchase. The first of these acquisitions that points Snapchat in this general direction was Zenly, a French ...

Billionaire Carlos Slim to Launch TV Channel Exclusively Targeting Mexican Americans

Not one to doubt the business instincts of someone like a Carlos Slim. Still a curious move to launch a network targeting the Mexican American audience. While all census projections show the US Hispanic population continuing to grow almost all also reflect a change in the sub-demographic showing that the percent of US Hispanics that speak Spanish is in decline due to a variety of reasons (e.g: acculturation, slowing number of immigration). That being said the network could potentially follow the route of having more cultural nuances or lead points that would be relevant for US Hispanic audiences while blending the languages between English and Spanish to make it more relevant especially for Millennials. https://www.portada-online.com/2017/01/20/billionaire-carlos-slim-to-launch-tv-channel-exclusively-targeting-mexican-americans/

The Secret to In-N-Out’s Cult Following

In the face of global growth a competitor founded just down the road in the 800 lb. gorilla in QSR known as McDonald’s, not even with the onslaught of the better-for-you burger brands like Shake Shack and in spite of a comparable small geographic footprint In-N-Out Burger has built a cult-like following by maintaining a laser focus on its brand identity of keeping things simple, maniacally executed against that promise and providing a dash of secret menus. https://www.qsrmagazine.com/competition/secret-n-out-s-cult-following?utm_campaign=20170814&utm_medium=email&utm_source=jolt