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Inside Amazon's first brick-and-mortar bookstore in the eastern U.S.

With Amazon opening its 4th book store one has to wonder why is it going against the wave it helped create and that brick & mortar retailers are frantically trying to catch-up of closing their stores and shifting their business on-line. Could it be now that Amazon has wrought almost absolute destruction on brick & mortars it is looking to fill specific voids. Or, if history is any indicator, then perhaps the stores are more of a Trojan Horse. Like its initial foray as an on-line bookstore Amazon has since expanded its product portfolio to include a vast array of items from cloud computing, publishing, mobile devices, content creation and oh yes..selling a wide variety of products on its web-site (not just books) could Amazon actually be looking at these stores as a springboard to launch other businesses (think fee-based wi-fi access, built-in cell towers to create a mobile carrier network, small-biz local cloud storage solutions..etc). Or it could be just one tremendous head-fake. Either way Amazon certainly will be in the heads of rival executives leaving them guessing as to..what..is..next. http://www.bizjournals.com/louisville/news/2017/03/01/inside-amazons-first-brick-and-mortar-bookstore-in.html?ana=e_me_set1&s=newsletter&ed=2017-03-01&u=sAmE2YeVGI6C34B70ph%2FuJp4Bee&t=1488384350&j=77519081

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