Jet.com (aka: Walmart) develops another arrow in its quiver this time targeting Trader Joe's (aka: Aldi) in the form of private label brand Uniquely J.
https://www.recode.net/2017/9/29/16384242/jet-store-brand-uniquely-j-groceries-cpg-walmart-shopping-household
In the face of global growth a competitor founded just down the road in the 800 lb. gorilla in QSR known as McDonald’s, not even with the onslaught of the better-for-you burger brands like Shake Shack and in spite of a comparable small geographic footprint In-N-Out Burger has built a cult-like following by maintaining a laser focus on its brand identity of keeping things simple, maniacally executed against that promise and providing a dash of secret menus. https://www.qsrmagazine.com/competition/secret-n-out-s-cult-following?utm_campaign=20170814&utm_medium=email&utm_source=jolt
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