Too Little Too Late From Two Brick & Mortar Retailers

Macy's and Best Buy have leapt into the same-day delivery service but is it too little too late? First take into account the business rationale. They’re doing it to be competitive with Amazon. But their models are distinct and don’t lend themselves to following that trend. Even in their hey-day brick & mortar stores were showrooms. Start from the front apron in. The windows with their seasonal displays from wardrobes to toys to the latest household gadgets to when a Customer begins to walk the actual store with mannequins highlighting the current fashion trends and how the Customer could look in those new threads. The end destination of all those wares was the store and to make it all look marvelous. Whereas the end purpose of Amazon was built on a delivery system wherein the final destination was the Customer’s home. For Macy’s and Best Buy to really be competitive it’s less about pitching around the edges and moreso about taking a close look at their sacred cows (i.e.: the actual stores, store design, logistics..etc) and making some hard choices to ensure that they aren’t the next store to be become a part of history because they failed to adapt at the pace of change in their industry (see: A&P, Borders, Sears, Kmart, Rue21, Payless, HHGregg..etc) http://www.chainstoreage.com/article/delivery-wars-heat-two-more-retailers-expand-same-day-services?tp=i-H55-Q5S-4Qt-6SNA4-1u-14Qs-1c-16h9-6SHZH-YiXvb&utm_campaign=Daily&utm_source=Experian&utm_medium=email&cid=17043&mid=95420236