Amazon's brick & mortar stores is designed as a vehicle to extend itself to be in places where its Shoppers are with the end goal of being able collect more user day to influence future purchase behaviour.
http://www.adweek.com/digital/amazons-physical-stores-may-be-causing-hype-but-the-digital-payoff-could-be-the-real-story/?utm_campaign=nl_1&utm_source=sailthru&utm_medium=email&utm_term=AWK_TodayTech
Not one to doubt the business instincts of someone like a Carlos Slim. Still a curious move to launch a network targeting the Mexican American audience. While all census projections show the US Hispanic population continuing to grow almost all also reflect a change in the sub-demographic showing that the percent of US Hispanics that speak Spanish is in decline due to a variety of reasons (e.g: acculturation, slowing number of immigration). That being said the network could potentially follow the route of having more cultural nuances or lead points that would be relevant for US Hispanic audiences while blending the languages between English and Spanish to make it more relevant especially for Millennials. https://www.portada-online.com/2017/01/20/billionaire-carlos-slim-to-launch-tv-channel-exclusively-targeting-mexican-americans/
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