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Amazon’s Physical Stores May Be Causing Hype, but the Digital Payoff Could Be the Real Story

Amazon's brick & mortar stores is designed as a vehicle to extend itself to be in places where its Shoppers are with the end goal of being able collect more user day to influence future purchase behaviour. http://www.adweek.com/digital/amazons-physical-stores-may-be-causing-hype-but-the-digital-payoff-could-be-the-real-story/?utm_campaign=nl_1&utm_source=sailthru&utm_medium=email&utm_term=AWK_TodayTech

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