Macy's and Best Buy have leapt into the same-day delivery service but is it too little too late? First take into account the business rationale. They’re doing it to be competitive with Amazon. But their models are distinct and don’t lend themselves to following that trend. Even in their hey-day brick & mortar stores were showrooms. Start from the front apron in. The windows with their seasonal displays from wardrobes to toys to the latest household gadgets to when a Customer begins to walk the actual store with mannequins highlighting the current fashion trends and how the Customer could look in those new threads. The end destination of all those wares was the store and to make it all look marvelous. Whereas the end purpose of Amazon was built on a delivery system wherein the final destination was the Customer’s home. For Macy’s and Best Buy to really be competitive it’s less about pitching around the edges and moreso about taking a close look at their sacred cows (i.e.: the actual stores, store design, logistics..etc) and making some hard choices to ensure that they aren’t the next store to be become a part of history because they failed to adapt at the pace of change in their industry (see: A&P, Borders, Sears, Kmart, Rue21, Payless, HHGregg..etc)
http://www.chainstoreage.com/article/delivery-wars-heat-two-more-retailers-expand-same-day-services?tp=i-H55-Q5S-4Qt-6SNA4-1u-14Qs-1c-16h9-6SHZH-YiXvb&utm_campaign=Daily&utm_source=Experian&utm_medium=email&cid=17043&mid=95420236
To say that Snapchat's growth prospects have looked somewhat darkened would probably be an understatement. The one-time unicorn of tech just wrapped up its second-ever earnings on Thursday missing analysts’ expectations and reporting slower than expected daily active user growth = no good. Add on top of this that Facebook's Instagram is constantly copying Snapchat's innovation and the picture gets dimmer. BUT, is there still light at the end for this fading star? Perhaps. With a few recent acquisitions Snapchat may be pivoting/repositioning itself in much the same way Foursquare did to move from being a check-in app to a location data-collection manager with a social element. Which means not only will advertisers know where their key consumer is but also how they may be interacting with their brand and if not how to seamlessly introduce their brand in the path-to-purchase. The first of these acquisitions that points Snapchat in this general direction was Zenly, a French ...
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