Macy's and Best Buy have leapt into the same-day delivery service but is it too little too late? First take into account the business rationale. They’re doing it to be competitive with Amazon. But their models are distinct and don’t lend themselves to following that trend. Even in their hey-day brick & mortar stores were showrooms. Start from the front apron in. The windows with their seasonal displays from wardrobes to toys to the latest household gadgets to when a Customer begins to walk the actual store with mannequins highlighting the current fashion trends and how the Customer could look in those new threads. The end destination of all those wares was the store and to make it all look marvelous. Whereas the end purpose of Amazon was built on a delivery system wherein the final destination was the Customer’s home. For Macy’s and Best Buy to really be competitive it’s less about pitching around the edges and moreso about taking a close look at their sacred cows (i.e.: the actual stores, store design, logistics..etc) and making some hard choices to ensure that they aren’t the next store to be become a part of history because they failed to adapt at the pace of change in their industry (see: A&P, Borders, Sears, Kmart, Rue21, Payless, HHGregg..etc)
http://www.chainstoreage.com/article/delivery-wars-heat-two-more-retailers-expand-same-day-services?tp=i-H55-Q5S-4Qt-6SNA4-1u-14Qs-1c-16h9-6SHZH-YiXvb&utm_campaign=Daily&utm_source=Experian&utm_medium=email&cid=17043&mid=95420236
Back in the day Amazon used to sell books but it also had a strategic approach to broaden it's portfolio. That was to establish a seemingly non-hostile relationship with brick & mortar retailers like Toys 'R Us (see bankruptcy), Borders Books..etc. The goal? To get in front of the customer interaction. Amazon sold itself as an expert in the digital space and allowed for cost efficiencies (i.e: not having to build out a web-site or deal with the head-ache of how to fulfill product or the logistics on from where) from the brick and mortar company to focus on what it did best (selling in a physical store) while letting Amazon manage it's digital footprint which was a low volume mix relative to the traffic that was walking into the brick & mortar stores on a daily basis. But, as we all know now, by insinuating itself in the path to purchase and putting its brand in-between the customer and the brick & mortar brand Amazon was able to create a wedge that has grown
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